We Build. We Run. You Close.

We Handle Your Outbound. You Pay Per Meeting.

We build and run your entire outbound system for B2B service businesses. You only pay when a qualified meeting lands on your calendar.

No retainers. No monthly commitments. Just results.

Book Your Free Strategy Call

30 minutes · No commitment

Pay Per Meeting Booked

100% Done For You

Zero Monthly Retainer

Most B2B service businesses
grow on luck, not systems.

If any of these sound familiar, you need a pipeline - not more hoping.

◇

Living on Referrals

Pipeline runs dry the moment you stop networking. You have zero control over when the next client comes in - or if they do at all. You can't forecast revenue, you can't hire, you can't expand.

↻

The Feast or Famine Cycle

You land clients, get buried in delivery, and pipeline empties. Every quarter feels like starting from scratch. You can't grow what you can't predict.

Agencies That Delivered Clicks, Not Clients

They locked you into a contract, handed your account to a junior, and charged you a percentage of ad spend - incentivised to spend more of your money, not less. You got reports, not revenue.

↗

Cold Email That Burned Your Domain

Bought a list, wrote some templates, hit send - got nothing. Or worse, your domain got flagged and you spent months in spam. The system wasn't built right from the start.

The problem was never cold email. It was how it was built.

Why This Works

Cold outreach is the only channel
you can fully control.

Referrals depend on other people. Content depends on algorithms. Ads depend on budgets. Cold outreach is different - it's a direct line to your exact ideal client, at volume, on your timeline. When it's built properly, it compounds. Every week it runs, it gets smarter.

100%

Yours. No algorithm. No platform.

Day 14

First calls typically land within two weeks.

New $

Every meeting is net-new pipeline.

You've tried the alternatives.

Referrals, hiring a BD rep, DIY cold email, doing nothing - here's why none of them give you a predictable pipeline.

The Alternative

Rua Growth

Referrals

✕Pipeline depends entirely on other people's goodwill. You can't forecast it, scale it, or switch it on when you need it.

✓Outbound runs on your timeline. Pipeline on demand - not on someone else's goodwill or schedule.

Hiring a BD / SDR Rep

✕$60-80K base salary, 3-6 months to ramp, and no guarantee they ever perform. You carry all the risk.

✓Guaranteed number of qualified meetings or we keep working for free. No salary or payroll.

DIY Cold Email

✕Unverified lists, shared infrastructure, generic copy - and when it fails, you've burned domains you can't recover.

✓Dedicated domains, warmed inboxes, verified lists, copy built for cold traffic. Done end to end - your domain stays untouched.

Doing Nothing

✕Every competitor building outbound right now is eating into your addressable market. Referrals won't hold forever.

✓A system running today means pipeline compounding tomorrow. Every week it runs it gets smarter - better data, sharper angles, more deals.

Get Your Pipeline Audit

Every Single Thing We Handle

The full system. Built and run by us.
You touch none of it.

Most agencies hand you pieces. We handle every component required to generate qualified pipeline - A to Z. This is what that actually looks like.

01 - OFFER STRATEGY

Offer Angles & Repositioning

Cold email only converts cold traffic when the offer is built for it. We analyse your positioning, identify the strongest angle for your ICP, and reframe your offer into a one-sentence cold traffic hook - specific, results-led, and impossible to ignore.

02 - TARGETING

ICP Identification & Lead Lists

We define exactly who your ideal client is, then build triple-verified lists of decision-makers matching that profile - right job titles, company size, revenue signals, and tech stack. No scraped junk. Every contact verified before it enters a sequence.

03 - INFRASTRUCTURE

Domains & Inbox Setup

We purchase dedicated sending domains, configure Google Workspace inboxes, set SPF/DKIM/DMARC records, and warm every inbox over 2–3 weeks before a single email goes out. Your primary domain is never touched.

04 - COPY

Sequence Copywriting

We write multi-step email sequences custom to your offer and ICP - not templates. Opening line, hook, value prop, CTA, and follow-ups. Written to feel like a real person, because they are. You approve before anything goes live.

05 - LAUNCH

Campaign Setup & Send

We load everything into SmartLead, configure sending schedules, set daily limits per inbox, and launch. We monitor deliverability daily - open rates, bounce rates, spam triggers - and adjust in real time.

06 - OPTIMISATION

A/B Testing & Iteration

We split-test subject lines, opening hooks, CTAs, and offer angles every week. Winning variants get scaled. Underperforming ones get rewritten. The system gets sharper every campaign that runs.

ROI Calculator

What is a qualified meeting
actually worth to you?

Plug in your numbers. See exactly what the pipeline is worth.

Average Deal Value

What a typical client pays you

Closing Rate

How often you close a qualified call

Meetings Per Month

Varies by niche, industry & offer

Your numbers

Timeframe 3 Months

1 month 3 months 6 months 12 months

Revenue Per Meeting $2,000 what each booked call is worth

Pipeline over 3 months $60,000 in potential new revenue

* Meetings per month is an estimate — actual volume varies based on your niche, industry, and offer. We'll give you a realistic projection on the strategy call.

The Process

Up and running in 14 days

The system is designed to be live in 14 days. Here's exactly how it works.

Free Strategy Call

We map your ICP, define exactly who we're targeting, what we're saying, and what "qualified" means for your business. We tell you upfront if we think we can deliver - no obligation either way.

Infrastructure Build

Domains purchased, inboxes configured, SPF/DKIM/DMARC set, warmup started. This takes around 14 days and runs in the background. Your primary domain is never involved.

Copy, Lists & Launch

You review and approve sequences before anything goes live. Lead lists are built and verified. Campaigns launch within 14 days of kickoff, with real-time monitoring from day one.

Meetings & Optimisation

Interested replies come into a central inbox. We run weekly A/B tests, share a performance report every week, and optimise what's working. Your only job is showing up to the calls.

Zero Risk

The Model

You Only Pay When a
Meeting Lands.

No meeting. No charge. Simple as that.

✓ We handle the entire system — infrastructure, lists, copy, replies
✓ You pay per qualified meeting booked onto your calendar
✓ Qualified is defined by you — your ICP, your deal size, your criteria
✓ No-shows never count. Bad-fit calls never count.
✓ No monthly retainer. No 12-month lock-in.

Why this model? Most agencies charge you a retainer whether they perform or not. We don't believe in that. If we don't put qualified meetings on your calendar, we don't get paid. Our incentives are completely aligned with yours.

Book Your Free Strategy Call

30 minutes · No commitment · Limited spots

Frequently Asked Questions

There's a setup fee to build the infrastructure — domains, inboxes, warmup, lists, and copy. From there, you pay a fixed fee per qualified meeting that lands on your calendar. Exactly what counts as qualified is agreed before we start, based on your ICP, job titles, and deal size. No meeting, no charge for that month's delivery.

We define it together before we start — based on your ICP, job titles, company size, deal size, and whatever criteria matter to you. A qualified meeting means the prospect fits your agreed criteria and showed up to the call. No-shows and bad-fit conversations never count toward what you're charged for.

No. We never use your primary domain. We purchase and configure dedicated sending domains for all outreach - properly warmed before a single email goes out. Your main domain stays completely untouched.

About 2–3 hours in the first week for onboarding - we need to understand your offer, ICP, and what a qualified prospect looks like. After that, your only job is showing up to the meetings we book.

That's almost always one of three things: bad infrastructure (burned domains), generic copy sent to unverified lists, or poor targeting. We fix all three from the ground up. A previous failure says nothing about what a correctly built system can produce.

Month one is infrastructure and optimisation - domains, inboxes, warmup, and the first live campaigns. Real pipeline typically builds in month two as we identify the angles and ICP segments converting best and scale those up. We'll share exactly where things stand every week throughout.